Many businesses or politicians who are trying to incorporate Facebook in their marketing strategy will create a personal page on Facebook. It is the default instinct when you get on the social network. However, businesses and politicians need to assess how they will use the page. Will it be for personal use to maintain contact with family and closest friends? Or will it be used for marketing and outreach? Will the politician use it in the capacity of a public official to communicate with his fans and constituents? If it is for outreach and building a fan base, then I suggest utilizing the public fan page option when creating a Facebook profile.
There are several reasons why building a public page would be more conducive to a business or political candidate:
View Insights allows the administrator of the public page to review demographic information of his or her supporters. For example, let’s say the public figure has 300 supporters and you would like to know the age and sex of your supporters. View insights will gather that information and present a bar graph of your supporters.
Here is a snap shot of View Insights:

- Status Update Capabilities
Public page is similar to the personal page so you can frequently update your status and it will get published in the news feed.
- Application Clutter Prevention
Sometimes Facebook users can download numerous applications that will show up on their personal profile page. Creating a public profile page will be immune to application downloads since it’s a page and not a personal profile
- Send Update to Supporters
The public page allows the administrator to send a message to all the supporters with one click (you can also send a video to your entire supporter base). If you have a personal page, then you will need to create a message and then manually enter their names in the message.
If you have any questions about your group’s online strategy, feel free to send an email: ria@thesensusgroup.com or give me a call.
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